Talks still on in SingTel—StarHub bid to air 2010 FIFA World Cup

Channel NewsAsia - Wednesday, December 16


SINGAPORE: SingTel and StarHub, which recently submitted a joint offer for the rights to air the 2010 FIFA World Cup in Singapore, have baulked at FIFA’s asking price for the rights.
Though negotiations with FIFA are still underway, the two telcos released a joint statement saying the cost of airing the World Cup in Singapore has "escalated substantially".
Due to FIFA’s confidentiality provisions, the telcos said they are unable to disclose any other details.
But they said that "in an attempt to reach a value that is acceptable to FIFA to bring World Cup to Singapore, the price offered to FIFA would sacrifice all World Cup margins for both SingTel and StarHub while keeping the price affordable for consumers."
Still, the telcos said, they will continue to negotiate with FIFA in an attempt to reach an agreement.
— CNA/ir